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What makes a business succeed and what makes one fail? What is the difference between 'Great' or 'Poor'? Based on 20+ years of research, coaching and advising 1000+ businesses, Guy Arnold has identified 4 Vital Principles that are the foundation of EVERY long term business success. These principles are the key to growing a business though loyalty, reputation and referrals.

In today’s revolutionary market, the classic sales model is both out-of-date and dangerous. Often, it seems like you don’t just have to run to keep up, you have to continually sprint, market, and discount. That’s exhausting, but there is another way. The best and most successful organizations don’t follow this chaotic strategy. They slow down and design world-class solutions that optimize sales for the long term. This is the approach we call "slow selling".

This is a short outline of some of the principles in Guy Arnold's book Sales Through Service, and the key principles taught through the company's coaching training and webinars. It is designed to help you make significant changes swiftly to turbo-charge your sales confidence and results, and to prove to you that these systems do actually work!