Showing results by author "George Lakoff" in All Categories

This New York Times best seller is the authoritative guide to comprehending what happened in the 2004 elections and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now.

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying assumptions of their respective worldviews at the level of basic morality.

This passionate, erudite, and groundbreaking book will appeal to readers of Steven Pinker and Thomas Frank. It is a fascinating read for anyone interested in how the mind works, how society works, and how they work together.

Engaged citizens can regain their power. Our government can function honestly. In this critical time for our country, Lakoff argues that it is possible for progressives to reclaim freedom and communicate effectively about its real meaning.