Showing results by author "Martin Kihn" in All Categories

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

In the best-selling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.

Meet Hola. She’s a nightmare, but it’s not her fault if she tackles strangers and chews on furniture, or if she runs after buses and fried chicken containers and drug dealers. No one ever told her not to. Worse yet, she scares her family. Hola may be the most beautiful Bernese mountain dog in the world, but she’s never been trained - at least, not by anyone who knew what he was doing.

Marty Kihn was the nicest guy in the world, until he got fed up with being passed over for promotions at work, tired of being suckered into walking his neighbor's dog, and sick of being disrespected by the man who sold him his morning coffee. On the day he turned 40, Kihn set out to transform himself from Mr. Nice Guy into a rule-breaking, power-mongering, Fox News-watching asshole.

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology