Showing results by author "Larry Weber" in All Categories
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- By: Larry Weber
- Narrated by: Jordan Ahnquist
- Length: 5 hrs and 4 mins
- Unabridged
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Narrated by: Jordan Ahnquist
- Length: 5 hrs and 4 mins
- Release date: 07-09-19
- Language: English
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Marketing to the Social Web
- How Digital Customer Communities Build Your Business, 2nd Edition
- By: Larry Weber
- Narrated by: Mark Boyett
- Length: 7 hrs and 59 mins
- Unabridged
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Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, 2nd Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.
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Marketing to the Social Web
- How Digital Customer Communities Build Your Business, 2nd Edition
- Narrated by: Mark Boyett
- Length: 7 hrs and 59 mins
- Release date: 07-09-20
- Language: English
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Please try againRegular price: $17.19 or 1 credit
Sale price: $17.19 or 1 credit
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