Showing results by author "David Norton" in All Categories

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy, but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

Four future Navy officers, two women and two men, fall under the spell of charismatic leader James Drayton at Officer Candidate School in Newport, Rhode Island. They form a secret society called the Great Lovers, named after a poem by Rupert Brooke. When Drayton dies in a suspicious explosion on an aircraft carrier, the Great Lovers become the chief suspects. The surviving members of the secret society must defend their friend and their own freedom in a court-martial for mutiny. Trial of Honor is a fast-paced naval thriller about honor, both personal and national.

Clamcake Summer is the story of one man's attempt to eat every clamcake in Rhode Island in one summer (or die frying). It is a funny, informative and voracious story of marathon eating and the seashore foods we crave, and of the joys and traditions of summer in New England. This is the first audiobook entirely dedicated to the clamcake. A blend of memoir and history, Clamcake Summer is perfect for listening to on the beach for anyone who grew up eating these delectable fritters, or for those who dream of ordering their first dozen at a take out window.