Showing results by author "Bob Pearson" in All Categories

Every leader recognizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations.  

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

A Joe Bev Audio TheaterSampler, Volume 2 is an anthology representing more than forty years of storytelling by Joe Bevilacqua, a.k.a Joe Bev, the award-winning actor, writer, producer, and director. Each half-hour is beautifully produced with original a cast of professional actors, sound effects, and music.