Showing results by author "Adam L. Penenberg" in All Categories

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" - to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth.

Do games hold the secret to better productivity? If you’ve ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you know how easily games hold our attention. Hardcore gamers have spent the equivalent of 5.93 million years playing World of Warcraft while the world collectively devotes about 5 million hours per day to Angry Birds. A colossal waste of time? Perhaps. But what if and use it for more creative and valuable pursuits?

The good news is that public defender Summer Neuwirth just won her first case, which involved a brutal rape and kidnapping. As Summer pursues her next case, this time to keep an innocent woman off death row, elements of that past--a mysterious case of childhood amnesia, her police officer father's involvement with a serial killer, a terrifying attack she survived just months earlier--entwine with her present legal work, her missing mother, and her rocky relationship with a private investigator, all of which culminate in a thrilling trial... and terror.

Blood Highways is the heart-wrenching account of the biggest product liability case in history: the Ford-Firestone fiasco. At the center of the story are two people: Tab Turner, a charismatic trial attorney from Arkansas, who has made a career out of forcing Ford and other automakers to own up to knowingly trade human lives for profits; and Donna Bailey, a single mother and outdoor enthusiast who fought back from the brink of death to confront those ultimately responsible for her accident.

Who would be the first aviator to singlehandedly fly all the way around the globe? That was all anyone wanted to know in the summer of 1933, when Wiley Post and Jimmie Mattern set out from New York in a pair of wood-and-canvas propeller planes. Post, a one-eyed Oklahoma farm boy with a desperate past, was as comfortable in the cockpit as he was socially awkward back on the ground.