Showing results by author "Adam Ferrier" in All Categories
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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Good info if you get past the author's arrogance
- By Ron on 05-05-15
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 09-16-14
- Language: English
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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Good book
- By tin on 09-03-23
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Release date: 06-09-20
- Language: English
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Please try againRegular price: $17.19 or 1 credit
Sale price: $17.19 or 1 credit
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