Showing results by narrator "Mark Ashby" in All Categories

"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.  

A disturbingly realistic vision of war several decades into the future. Invasion: China is as ambitious as it is powerful. Using advanced technologies in military science, the world's superpowers battle on land, sea, air, and space for global supremacy. This controversial tale will keep you sleepless at night as America challenges the new colossus in the East: Greater China and her Pan-Asian allies. Hard-hitting. Vast in scope. And all too possibly real.

The end of the Cold War promised a new era of international peace. But instead, violence has proliferated across the globe, not in the form of a superpower arms race or a clash of armies, but in bitter local conflicts marked by terrorism, insurgency, and guerrilla warfare. Former Central Intelligence Agency director James Woolsey likened the post-Cold-War world to "a jungle full of snakes". The emergence of this new, potentially never-ending struggle has forced our military to reevaluate strategies or risk losing hearts, minds, and soldiers the world over.

The invasion of California has begun, threatening to trigger World War III.

Greater China and its South American allies control Mexico, and their armies are poised on the Rio Grande, ready for the next phase of the North American conquest. It is 2039. The Chinese are launching their secret weapon against the American border fortifications. At the same time, an amphibious fleet steams toward San Francisco. The Chinese have formed the Pan Asian Alliance and signed a war-pact with the South American Federation. Glacial cooling has brought the Earth to the brink of starvation. Now, U.S. soil is the most valuable commodity in the world....

When he was three years old, Tito was diagnosed as severely autistic, but his remarkable mother, Soma, determined that he would overcome the "problem" by teaching him to read and write. The result was that between the ages of eight and eleven he wrote stories and poems of exquisite beauty, which Dr. Oliver Sacks called "amazing and shocking". Their eloquence gave lie to all our assumptions about autism....

The Somme: these words conjure the image of war rigidly fought by traditional means even when catastrophe clearly loomed. Relying on personal testimonies never before published, this study of those who survived the first day of battle (July 1, 1916) captures this epic conflagration from all angles. Follow the action as soldiers crawl across No Man’s Land in the face of German guns, struggle with the conditions in the trenches, and survey the scene from the air as the RFC tries to control the skies above the battlefield.

As the global war on terror enters its second decade, the United States military is engaged with militant Islamic insurgents on multiple fronts. But the post-9/11 war against terrorists is not the first time the United States has battled such ferocious foes. The forgotten Moro War, lasting from 1902 to 1913 in the islands of the southern Philippines, was the first confrontation between American soldiers and their allies and a determined Muslim insurgency.

In the third book of the Invasion America Series, bitter glacial cooling has brought the Earth to the brink of starvation, making U.S. soil the most valuable in the world.From Mexico, the Chinese-dominated Pan-Asian Alliance and the South American Federation smash across the Rio Grande. It is the greatest assault in history.

William F. Buckley, Jr., was the foremost architect of the conservative movement that swept the American political landscape from the 1960s to the early 2000s. When Buckley launched National Review, in 1955, conservatism was a beleaguered, fringe segment of the Republican Party. Three decades later Ronald Reagan - who credited National Review with shaping his beliefs - was in the White House. Buckley and his allies devised a new-model conservatism.

The pope wanted it, Montesquieu used it, and the Nazis pilfered an Italian noble's villa to get it: the Germania, by the Roman historian Tacitus, took on a life of its own as both an object and an ideology. When Tacitus wrote a not-very-flattering little book about the ancient Germans in 98 CE, at the height of the Roman Empire, he could not have foreseen that the Nazis would extol it as "a bible", nor that Heinrich Himmler, the engineer of the Holocaust, would vow to resurrect Germany on its grounds. But the Germania inspired - and polarized - people long before the rise of the Third Reich.

An epic story of science and technology at the very limits of human understanding: the monumental race to build the first atomic weapons.

Rich in personality, action, confrontation, and deception, The First War of Physics is the first fully realized popular account of the race to build humankind's most destructive weapon. The book draws on declassified material, such as MI6's Farm Hall transcripts, coded Soviet messages cracked by American cryptographers in the Venona project, and interpretations by Russian scholars of documents from the Soviet archives.

From the beginning, ’68 was a season rocked by national tragedy and sweeping change. Opening Day was postponed and later played in the shadow of Martin Luther King, Jr.’s funeral. That summer, as the pennant races were heating up, the assassination of Robert Kennedy was later followed by rioting at the Democratic National Convention in Chicago. But even as tensions boiled over and violence spilled into the streets, something remarkable was happening in major league ballparks across the country. Pitchers were dominating like never before, and with records falling and shut-outs mounting, many began hailing ’68 as “The Year of the Pitcher".

James MacGregor Burns’s stunning trilogy of American history, spanning the birth of the Constitution to the final days of the Cold War. In these three volumes, Pulitzer Prize and National Book Award winner James MacGregor Burns chronicles with depth and narrative panache the most significant cultural, economic, and political events of American history.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

Despite dogged attempts by musicologists worldwide to find its source, the violin’s origins remain maddeningly elusive. The instrument surfaced from nowhere in particular, in a world that Columbus had only recently left behind and Shakespeare had yet to put on paper. By the end of the violin’s first century, people were just discovering its possibilities. But it was already the instrument of choice for some of the greatest music ever composed by the end of its second. By the dawn of its fifth, it was established on five continents as an icon of globalization, modernization, and social mobility, an A-list trophy, and a potential capital gain.

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

Leadership Isn't for Cowards offers straightforward steps to leading courageously and practical tips for driving performance. Courageous leadership means toughening your approach by being rigorous in the application of your values through the company culture. It means confronting and challenging people, and not letting them get away with being less than you know they can be.

Few personalities from classical antiquity are more famous - yet more poorly understood - than Cleopatra VII, queen of Egypt. In this major biography, Duane Roller reveals that Cleopatra was in fact a learned and visionary leader whose overarching goal was always the preservation of her dynasty and kingdom. Roller's authoritative account is the first to be based solely on primary materials from the Greco-Roman period: literary sources, Egyptian documents (Cleopatra's own writings), and representations in art and coinage produced while she was alive.

A hundred years ago, many theorists believed - just as they did at the beginning of our 21st century - that the world had reached a state of economic perfection, a never-before-seen human interdependence that would lead to universal growth and prosperity. Then, as now, the German mark was one of the most trusted currencies in the world. Yet the early years of the Weimar Republic in Germany witnessed the most calamitous meltdown of a developed economy in modern times.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.