Showing results by author "Zoe Fraade-Blanar" in All Categories
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Superfandom
- How Our Obsessions Are Changing What We Buy and Who We Are
- By: Zoe Fraade-Blanar, Aaron M. Glazer
- Narrated by: Josh Bloomberg
- Length: 8 hrs and 27 mins
- Unabridged
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Overall
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Story
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.
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Best book I have "read" in years
- By Boyd Stephenson on 04-23-17
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Superfandom
- How Our Obsessions Are Changing What We Buy and Who We Are
- Narrated by: Josh Bloomberg
- Length: 8 hrs and 27 mins
- Release date: 03-21-17
- Language: English
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