Showing results by author "Rom Brafman" in All Categories

You know the feeling. You meet someone new - at a party or at work - and you just hit it off. There is an instant sense of camaraderie. In a word, you “click”. From the best-selling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in. After all, when you’re in the “zone”, you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others?

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

For decades they assumed that people who face adversity - a difficult childhood, career turbulence, sudden bouts of bad luck - will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success. How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain traits that such people have in common?

Hoe kan het dat gezagvoerder Van Zanten, een ervaren KLM piloot, jaren van training en cruciale veiligheidsregels in de wind sloeg, en zodoende de grootste vliegtuigramp aller tijden veroorzaakte? Waarom zijn we eerder geneigd verliefd te worden als we ons in gevaarlijke situaties bevinden? Waarom wilde niemand luisteren toen Joshua Bell, een van de beste violisten ter wereld, een spontaan optreden probeerde te geven in een Amerikaans metrostation?