VangoNotes for Marketing Management, 13/e

  • by Philip Kotler, Kevin Lane Keller
  • Narrated by Bryan Kennedy, Zoe Winslow
  • 7 hrs and 23 mins
  • Original recording Audiobook

Publisher's Summary

Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 13/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:
Big Ideas: Your "need to know" for each chapter
Key Terms: Audio "flashcards" to help you review key concepts and terms
Rapid Review: A quick drill session - use it right before your test
VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.


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Customer Reviews

Most Helpful

Not worth the time

This seemed like a good idea, and was not worth the time. The tone of the program was patronizing and seemed aimed at supposed teenyboppers. The text is for an MBA program. Probably not many teenyboppers are in MBA programs. I would have preferred narration with key points repeated. The inability to burn the program to CD so I could listen to it while doing chores was very irritating. Yes, I have an IPod Shuffle mp3 player. Having headphones on for hours is uncomfortable. Like many other adults with a full set of responsibilities, I prefer study aids that are convenient and save time. This program failed to meet my basic requirements.

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- Elena

"Not what I had in mind"

Was hoping for a way to burn a CD and try and use an additional source to pass the time while driving an hour to and from and work. However, this does not allow the ability to burn to a CD.
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- Marvin

Book Details

  • Release Date: 07-23-2008
  • Publisher: Pearson Education, Inc.