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Publisher's Summary

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.
Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing postrace interviews with the elites. Their own words reinforce what the research has found: Strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.
The new psychobiological model of endurance performance shows that the most important question in endurance sports is: How bad do you want it? Fitzgerald's fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.
©2015 Matt Fitzgerald (P)2016 Recorded Books
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Customer Reviews

Most Helpful

By Mama D on 03-14-16

Great information, horrible delivery

If you could sum up How Bad Do You Want It? in three words, what would they be?

Great information, but the author really should have hired a professional narrator. Instead of a relaxed conversational tone, every sentence is barked out in drill-instructor fashion. Exhausting and unpleasant to listen to.

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26 of 28 people found this review helpful


By Amazon Customer on 02-19-17

Great but....

The information was great and the compilation of the stories was incredible, but the narrative was a strong monotone, with no changes in emotion. My suggestion is to have someone else do it, or get a narrative coach... At the end I loved the book...

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7 of 7 people found this review helpful

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By RLS on 06-07-16

The author loses his purpose

It felt like the author forgot what he was meant to be writing about and he pronounces things incorrectly with the leading example being his pronunciation of Gloucestershire. How hard is it to research the correct pronunciation of place names?

The "teachable moments" were not particularly relevant or well explained for the amateur athlete. This felt more like a collection of uninspiring anecdotes and some of the athletes were poorly chosen.

Much better books are The Chimp Paradox by Steve Peters or a much more practical and helpful book is The Ultra Mindset by Travis Macey.

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2 of 2 people found this review helpful


By james abel on 12-13-16

The Greatest audio book for sports people

The narrator wasn't great but the book was gripping so, that didn't really matter. Fantastic

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1 of 1 people found this review helpful

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Customer Reviews

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By Zahin on 11-29-17

Great motivator.

Good insight. Enjoyable listen. Trippled my best in the pool after listening to the first few chapters. Lessons derived from real examples.

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