Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned Xs and Os into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "worldwide leader in sports". Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
The book is published by University of Illinois Press.
"In this fascinating history, journalism professor Vogan imbues the network's nascent struggles with a sense of adventure...an account of the life of a TV network as enjoyable as most star biographies." (Booklist)
"This well-researched book is a gold mine of information about the origin and philosophy of ESPN. Highly recommended." (Choice)
"This smart, lively examination of ESPN's place in American culture and how it continues to consciously work its way in is a trove of research, insight, and fascinating stories." (Robert Lipsyte, New York Times)
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