Audie Award Winner, Personal Development, 2014
Best-selling author, speaker, and world-traveling success coach Jen Sincero cuts through the din of the self-help genre with her own verbal meat cleaver in You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life. In this refreshingly blunt how-to guide, Sincero serves up 27 bite-sized chapters full of hilariously inspiring stories, life-changing insights, easy exercises, and the occasional swear word.
Via chapters such as "Your Brain Is Your Bitch", "Fear Is for Suckers", and "My Subconscious Made Me Do It", Sincero takes you on a wild joy ride to your own transformation, helping you create the money, relationships, career, and general all-around awesomeness you so desire. And should you be one of those people who dreads getting busted with a self-help book in your hands, fear not.
Sincero, a former skeptic herself, delivers the goods minus the New Age cheese, giving even the snarkiest of poo-pooers exactly what they need to get out of their ruts and start kicking some ass. By the end of You Are a Badass, you will understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to start living the kind of life you used to be jealous of.
"Sincero brings a fun, feminine verve to now well-tread self-help tropes... The tone is far more feisty than academic, and there's humor on every page, all of which is exactly what her intended audience most needs." (Publishers Weekly)
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Title misrepresents tone of content
With a stand-out title like "You are a Badass", I expected a down-to-earth, rough around the edges perspective on the self-betterment theme. The LAST thing I expected was more of the same new-age speak that tends to pervade this genre. While the book contains chapters titled like "Your brain is your bitch", the actual content veers into discussions of communicating with the "source energy" of the universe, and "raising your vibrations" through meditation to fulfill your visions. The dissonance between how the book presents itself and the actual content was enough to prompt me to write this review to help inform future potential buyers.
The book is not without its helpful points and uplifting message- I did enjoy aspects of it. However, I'm offended by what seems to me to be a manipulative marketing angle using "curse words" in the title and chapter titles as an attempt to set this book aside from the sea of other self-development books that have similar content and approach.
The narration was great!
As editor, I would have strongly suggested the author remove or rework aspects that veer into new-age speak. "Raising your frequency", "vibrations", "source energy", "yoga", "mantras" are what a book titled "You are a Badass" should NOT contain. With as much time as this books spends on these topics, I'd suggest it be titled "Raising Your Vibrations: How to tap into the Source Energy of the Universe" - then readers would get what they paid for.
The title / cover marketing of this book was successful in that they convinced me to buy the book, but a failure in conveying the mood of the content.
Best reminder I've read in a long time!