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Publisher's Summary

Audie Award Winner, Personal Development, 2014
Best-selling author, speaker, and world-traveling success coach Jen Sincero cuts through the din of the self-help genre with her own verbal meat cleaver in You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life. In this refreshingly blunt how-to guide, Sincero serves up 27 bite-sized chapters full of hilariously inspiring stories, life-changing insights, easy exercises, and the occasional swear word.
Via chapters such as "Your Brain Is Your Bitch", "Fear Is for Suckers", and "My Subconscious Made Me Do It", Sincero takes you on a wild joy ride to your own transformation, helping you create the money, relationships, career, and general all-around awesomeness you so desire. And should you be one of those people who dreads getting busted with a self-help book in your hands, fear not.
Sincero, a former skeptic herself, delivers the goods minus the New Age cheese, giving even the snarkiest of poo-pooers exactly what they need to get out of their ruts and start kicking some ass. By the end of You Are a Badass, you will understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to start living the kind of life you used to be jealous of.
©2013 Jen Sincero (P)2013 Tantor
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Critic Reviews

"Sincero brings a fun, feminine verve to now well-tread self-help tropes... The tone is far more feisty than academic, and there's humor on every page, all of which is exactly what her intended audience most needs." ( Publishers Weekly)
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Customer Reviews

Most Helpful
1 out of 5 stars
By Matt on 07-29-14

Title misrepresents tone of content

What disappointed you about You are a Badass?

With a stand-out title like "You are a Badass", I expected a down-to-earth, rough around the edges perspective on the self-betterment theme. The LAST thing I expected was more of the same new-age speak that tends to pervade this genre. While the book contains chapters titled like "Your brain is your bitch", the actual content veers into discussions of communicating with the "source energy" of the universe, and "raising your vibrations" through meditation to fulfill your visions. The dissonance between how the book presents itself and the actual content was enough to prompt me to write this review to help inform future potential buyers.

What was the most interesting aspect of this story? The least interesting?

The book is not without its helpful points and uplifting message- I did enjoy aspects of it. However, I'm offended by what seems to me to be a manipulative marketing angle using "curse words" in the title and chapter titles as an attempt to set this book aside from the sea of other self-development books that have similar content and approach.

Did the narration match the pace of the story?

The narration was great!

If you could play editor, what scene or scenes would you have cut from You are a Badass?

As editor, I would have strongly suggested the author remove or rework aspects that veer into new-age speak. "Raising your frequency", "vibrations", "source energy", "yoga", "mantras" are what a book titled "You are a Badass" should NOT contain. With as much time as this books spends on these topics, I'd suggest it be titled "Raising Your Vibrations: How to tap into the Source Energy of the Universe" - then readers would get what they paid for.

Any additional comments?

The title / cover marketing of this book was successful in that they convinced me to buy the book, but a failure in conveying the mood of the content.

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1,120 of 1,251 people found this review helpful

1 out of 5 stars
By Wayne on 05-25-18

Mostly new age garbage and bad financial advice!

While I prefer fiction to nonfiction, I require myself to read at least 10% nonfiction. As a result my two most recent books are of the motivational genre: Bluefishing by Steve Sims and this book You Are a Badass by Jen Sincero. I'll be 75 years old in two months. My wife of 49 years and I are parents of two girls and one boy and grandparents of 6. Our philosophy on money has always been simple: live below your means. (The book The Millionaire Next Door by Stanley and Danko explains the concept well but we practiced it decades before the book was released in 1996). The idea had worked extremely well for us. I write this to set up my discussion of this horrible book.

To those who believe they benefited from You Are a Badass I say good for you. My issues with it include the entire portion of the book about money. The author explains how she purchased an Audi Q5 rather than the much less expensive Honda CR-V when she had to have a new car but could not afford one. She explains that the debt made her work harder and have more faith in her success. She says that if you work hard and have faith in yourself the money will come. She gives examples of when she needed something and had faith it came, it always ddid. My guess is that more than 90% of people who followed her advice on money ended up bankrupt.

Jen Sincero is not the first huckster to make a fortune giving bad financial advice to others and she will not be the last. Her faith (in oneself) vs. fear message does sell books.

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94 of 105 people found this review helpful

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