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Good: As someone completely new to political campaigning, but will be volunteering for 1 month on a major campaign in the US soon, this has given an awesome insight into the best practises to achieve success! Really enjoyed this book - Smart thinking backed up by real experience.
Bad: The only downside to this book is that it’s outdated. There’s very little emphasis on digital strategy (which plays such a huge role now) or the use of technology. Not necessarily a bad thing, but readers should be aware this is more focused on American elections and talks only of ‘progressive’ parties.... however these teachings can be relevant to any campaign globally!