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Unmistakable art needs no signature. As soon as it's in front of you, you know exactly who created it, like Banksy's street art or Tim Burton's films. Whether you're a business owner, an artist, or anything in between, when your work is unmistakable, your competition becomes irrelevant. They can't copy you.
The key to being unmistakable is to stop trying to be the best - because that would mean you're sticking to plans and rules that have already been set for you, choosing what's safe and reliable. Rao argues that your most meaningful, impactful, and joyful work exists outside the "being the best" mind-set, if you can strip away the expectations and pressure that you've internalized - to lead you to be the only.
Customer ReviewsMost Helpful
By The Treadmill Doctor on 08-03-16
Being Unique is a Necessity
Srini & I share some common elements...we both though education, advanced degrees, & a stable job were keys to satisfaction in life. As we both found out, the well worn path doesn't automatically provide contentment.
With the world economy evolving rapidly & in unexpected ways, Srini argues that being unmistakable is the best option for the future. This book is well written in the narrative of the process of surfing so it's lessons are easy to follow & understand. A bonus was the author narrates this audiobook.
1 of 1 people found this review helpful
By Chad on 10-12-16
I felt like I wrote the book myself!
The author is basically another version of me. I wasn't sure that people existed who thought like I do, but now I know of one for sure, and his name is Srinivas Rao! His book was inspiring, and gave me some more direction and more desire to get started on my most unmistakable work.