Regular price: $27.97

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $27.97

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them.
Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four.
De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve.
©2010 Edward de Bono (P)2010 Bolinda Publishing Pty Ltd
Show More Show Less

Critic Reviews

"Edward de Bono is a cult figure in developing tricks to sharpen the mind." (The Times)
Show More Show Less

Customer Reviews

Most Helpful

By Ed on 12-27-10

One of the world's greatest..the author thinks so!

The author spends a lot of time talking of his achievements and how companies before they engaged him they were failing and how his methods have even turned countries around.

The author has been teaching people how to think for some time and he's obviously very good at it, with all the books he's written on the subject you would think that he might leave all the talk of his achievements for his CV and not for a book that I had to pay for.

As for the non-self edifying parts of the book; repetative and not a lot of substance.

Read More Hide me
See all Reviews
© Copyright 1997 - 2017 Audible, Inc