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Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four.
De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve.
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By Ed on 12-27-10
One of the world's greatest..the author thinks so!
The author spends a lot of time talking of his achievements and how companies before they engaged him they were failing and how his methods have even turned countries around.
The author has been teaching people how to think for some time and he's obviously very good at it, with all the books he's written on the subject you would think that he might leave all the talk of his achievements for his CV and not for a book that I had to pay for.
As for the non-self edifying parts of the book; repetative and not a lot of substance.
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