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The author and speaker devotes much time and text to what it is that stories do, as in why they are to be practiced. I felt that after the beginning section, a book of this nature should have shifted even more heavily towards how to case studies.
I came to this genre looking to evaluate and expand my story telling skills, but, not for the reason you might expect. I am reentering the world of entertainment. This time as a comic mentalist. I realized polishing my story telling skills would enhance my chances at success.