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Publisher's Summary

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.
In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
©2014 Steve Martin, Noah Goldstein & Robert Cialdini (P)2015 Audible, Ltd
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Customer Reviews

Most Helpful
5 out of 5 stars
By Demetri on 11-17-16

Brilliant - practical and highly informative

A series of research based approaches to improve influence efforts. The return on investment in many of these strategies is off the charts !

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1 of 1 people found this review helpful

5 out of 5 stars
By MDRedwood on 05-03-16

An excellent overview of persuasion

As it has been broken down Ito chunks, this book lends itself well to the audiobook format.
I've just finished it, and found the insights valuable to my field (Primary Care).
I will almost certainly listen again.
The only thing I think that could be improved would for the narrator to avoid trying to use accents. It doesn't add anything and, in my opinion, detracts from the material.

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1 of 1 people found this review helpful

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