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Publisher's Summary

The Science and Practice of Powerful Communication
This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program.
You will learn:


How to get the outcomes you want from your presentations
How to use power words & phrases
The powerful Post Negative Suggestion
How to create high energy
The secrets of power positioning (where, how to sit, stand when interacting with others)
Embedded commands
Hypernesia
Revivification
Behavioral Kinesiology
Managing others
Becoming a superstar: Manager, Salesperson or leader at any level
Methods used by many of the most successful salespeople, marketers, consultants, preachers, teachers, lawyers, and many more professions
Use/teach the most powerful forms of communication
For use with, or to corporations, institutions, professions
Creating powerful and remembered presentations and speeches

Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.
Power Linguistic Yohoisms


"The measure of all communication is the outcome achieved. If you are not receiving the outcome desired with your communication - change what you are doing."
"The common success factor in most great leaders is their ability to articulate their cause."
"Success in speaking can mostly be measured by how well did most of the listeners understand what was being said."
"The power of any idea can be measured by the degree of resistance it attracts."

©2002 Dave Yoho Associates (P)2002 Dave Yoho Associates
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Customer Reviews

Most Helpful

By Amazon Customer on 02-17-18

Wow!!...Is all I can say!

What made the experience of listening to The Science and Practice of Powerful Communication the most enjoyable?

There are concepts and techniques in this book that are modern and relevant yet backed by 50 years of sales experience!! I found it all to be super-useful and most importantly I was able to put the new knowledge into practice immediately. I plan to recommend this book to all my colleagues and sales co-workers. Don't miss out on this great information!!

What does Dave Yoho bring to the story that you wouldn’t experience if you just read the book?

Dave's a great orator. He made the information exciting, fresh and easy to listen to. I typed notes as I read so I went back and forth quite a bit. I plan to learn to deliver the material just like he did!

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me feel super-inspired and passionate about selling.

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By Anonymous on 02-13-18

An excellent resource for communcation

If you could sum up The Science and Practice of Powerful Communication in three words, what would they be?

Powerful
Dynamic
Comprehensive

What did you like best about this story?

The best part about this audio book is the real world examples of communication that you can apply to your everyday life. It is a resource that is highly applicable to situational encounters regardless of your job or level of learning.

What does Dave Yoho bring to the story that you wouldn’t experience if you just read the book?

Dave is an expert communicator that excels in delivering the content to you in a way that keeps you interested and motivated throughout the program.

If you were to make a film of this book, what would the tag line be?

Achieving the outcomes you desire through the power of communcation

Any additional comments?

This is more of a study course than an actual book. Take the time to process the wealth of information that is contained within and you will benefit significantly with improved outcomes in your communication.

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