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Publisher's Summary

The Science and Practice of Powerful Communication
This audio is the outgrowth of a 17-year study on communication by Dave Yoho which created the Power Linguistics™© program.
You will learn:



How to get the outcomes you want from your presentations
How to use power words & phrases
The powerful Post Negative Suggestion
How to create high energy
The secrets of power positioning (where, how to sit, stand when interacting with others)
Embedded commands
Hypernesia
Revivification
Behavioral Kinesiology
Managing others
Becoming a superstar: Manager, Salesperson or leader at any level
Methods used by many of the most successful salespeople, marketers, consultants, preachers, teachers, lawyers, and many more professions
Use/teach the most powerful forms of communication
For use with, or to corporations, institutions, professions
Creating powerful and remembered presentations and speeches

Plus, in a special bonus, understand the core of and the many reasons for the success of Abraham Lincoln at Gettysburg, Dr. Martin Luther King on the bridge in Birmingham, Alabama, Winston Churchill in World War II and Mother Teresa in India.
Power Linguistic Yohoisms



"The measure of all communication is the outcome achieved. If you are not receiving the outcome desired with your communication - change what you are doing."
"The common success factor in most great leaders is their ability to articulate their cause."
"Success in speaking can mostly be measured by how well did most of the listeners understand what was being said."
"The power of any idea can be measured by the degree of resistance it attracts."

©2002 Dave Yoho Associates (P)2002 Dave Yoho Associates
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Customer Reviews

Most Helpful
5 out of 5 stars
By Karin A. Dreyfus on 02-25-18

Choose your words with intent.

What made the experience of listening to The Science and Practice of Powerful Communication the most enjoyable?

Your power to persuade and influence others comes down to your choice of words and your ability to actively listen. This is the lesson of The Science and Practice of Powerful Communication.

What did you like best about this story?

Filled with real world examples, this book provides you with an understanding of how the process of communication works in an upbeat and energetic way.

What about Dave Yoho’s performance did you like?

I came away with not only the tools to improve my communication skills, but also a desire to do so.

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1 of 1 people found this review helpful

5 out of 5 stars
By Mason Torres on 05-12-18

Incredible Material

This is a very dry book, but the information is amazing. I wanted to return it because of how dull it is, but you could not ask for better material anywhere. The cut out the bull and give you incredible material.

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