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Be prepared to take notes as the book spark ideas for creating your own defining moments. There is story after story about simple situations transformed into memorable experiences with some thought and effort. For example, the first day at work for new employees is usually uneventful. New employees are taken to a desk, equipped with some of the tools they need but probably not all. They are handed a stack of policies and procedures to read and left on their own for the rest of the day. This is an easy opportunity to make a great impression on new employees - assign work buddies, hang a welcome sign on their cubicle, and ask staff members to introduce themselves as they pass the cubicle. Instead of what could have been a defining moment turns out to be a scary first day. A downside of this book, similar to other books written by the Heath brothers, is there doesn't seem to be enough material for a book. The beginning chapters came off strong and insightful. Towards the end, the focus was lost and some of the stories were remotely related to the topic.
15 of 16 people found this review helpful
I got this book up on a friend’s recommendation but I was not moved by the title. There seemed to be other things that I wanted to get to first. When checking in with that friend (he’s a consultant) about an upcoming meeting he mentioned a story in the book, so I began listening. I was hooked. I like the framework and the stories that show the framework in practice. Beyond the work-value of this book, I am excited about putting these ideas into practice for my family - making memories.
3 of 3 people found this review helpful