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I love this book! It's insightful, encouraging and interesting from start to finish. I can not stop giving this book praise to my family and friends. I hope they all read it.
6 of 6 people found this review helpful
Be prepared to take notes as the book spark ideas for creating your own defining moments. There is story after story about simple situations transformed into memorable experiences with some thought and effort. For example, the first day at work for new employees is usually uneventful. New employees are taken to a desk, equipped with some of the tools they need but probably not all. They are handed a stack of policies and procedures to read and left on their own for the rest of the day. This is an easy opportunity to make a great impression on new employees - assign work buddies, hang a welcome sign on their cubicle, and ask staff members to introduce themselves as they pass the cubicle. Instead of what could have been a defining moment turns out to be a scary first day. A downside of this book, similar to other books written by the Heath brothers, is there doesn't seem to be enough material for a book. The beginning chapters came off strong and insightful. Towards the end, the focus was lost and some of the stories were remotely related to the topic.
9 of 10 people found this review helpful