In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
"It’s a fascinating insight into making and breaking habits and offers practical advice, funny stories and critical thinking." (Press Association)
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Only stories, no evidence
I want more
it is probably in the top 10%
The book is such a tease!! hold on, it is probably not fair to say that. the book is really valuable it offers great insight into the mind and how it works, into how habits form. but I need more.
1) there is so much around us that take advantage of how habits form, in a way that is sometimes (in my view) unethical. it makes me question a lot of the marketing that takes place. also made me wonder who has access to my habits and how do they use it. SCARY
2) the book offers no recipe for change. it tells you change is possible, it tells you the ingredients of the habit which can be potentially used for affecting change but it still leaves you wondering how to portion out the ingredients. not intentionally but just because of the nature of habit and the nature of individuals and how divers they are. it makes me want more.