In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
"It’s a fascinating insight into making and breaking habits and offers practical advice, funny stories and critical thinking." (Press Association)
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Only stories, no evidence
Truly Life Changing
If you're reading this then chances are, you want to change something in your life. I've read self help books for years, some good, many terrible. This book stands head and shoulders above them all because the core concept of the book is a prerequisite for any other self help book to work.
In my opinion, anyone can write a self help book full of useful tips. You know the ones - "start with your outcome in mind, set goals, seek the advice of mentors, exercise in the morning, blah blah blah". Nothing wrong with any of that advice ..... other than the fact that so few people have the ability to follow it.
This book is the missing foundation. It's the platform that once in place will provide you the means to make successes of all the other self-help books out there (if you still need them that is).
And one more thing. Duhigg's methodology isn't really 'his' methodology. It relies on current research surrounding the triggers and rewards that make us do the things we do. It's refreshing to read a self-help book like this; one where the author forms his conclusions from empirical research instead of the all too frequent self help author who wakes us one day and writes a book about how much better our lives would be if we were self-disciplined.