If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect?
Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend toward their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why, and the how.
The Personal Experience Effect is not only about big-picture strategy. Practical details are discussed, too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands.
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*Review* Another Motivational Book That Surprised
The Personal Experience Effect is another book that I was not especially interested in but was pleasantly surprised. I found the content to be very, very interesting. Jim Joseph has created a marketing experience from big companies to personal, individual experience.
The Personal Experience Effect was full of past and contemporary figures who have created their own marketing profile. This profile can be successful or not based on their actions. Joseph introduced failed marketing experience with successful one.
Thankfully he points out that he advises against taking controversial stands for those in Hollywood and other media and explains why this is not a good idea for most in that industry.
He also points out political figures and how they have market themselves. One of my favorites examples included James Carville. Joseph explains that how Carville's marketing persona and beliefs led him to be successful for his Democratic counterparts (working for P. Clinton.) Likewise, (this has always fascinated me) he has a successful marriage to Marie Matlin. His polar opposite in political policy- wife, who is an extremely smart, Republican contributor (working for 3 Republican presidents-Reagan, Bush 41 and Bush 43.)
They have both had tremendous success in their opposing political views-each work. Yet, they are happily married with a couple of kids. They have found a way to put their Personal Experience stands aside and have a successful family life because they can separate their personal experience from their public experience.
Once again, Jay has a professional, consistent performance. He is taking care to engage the reader.
Notes: This recording comes with a PDF file so one can highlight the areas they find most useful.
Credit worthy/$ : I would not use a credit on this as it is less than five dollars. However, it is just over two and a hours long. It is fantastic advice with real-world examples. I was fortunate to have been *offered the opportunity to listen to it in exchange for my observations, thoughts and review*. I WILL refer to this book in the future.
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- DK "No spoilers! Love HOT, sexy books w/a plot. No vampires, paranormal, teens 4 me. I also review in exchange for books-lots of fun surprises!"
personalidade brand for begineers
- Leandro Santos