If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect?
Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend toward their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why, and the how.
The Personal Experience Effect is not only about big-picture strategy. Practical details are discussed, too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands.
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personalidade brand for begineers
- Leandro Santos
Consistency is Key in Life Success
I found the Personal Experience Effect to by highly useful and relevant to my life right now. It is a reminder that how we comport ourselves in *each* aspect of our lives carries over into all others. Brand yourself, and be consistent within that brand; let people know what to expect from you. Joseph does a good job of explaining the whys and hows of personal branding, and provides pertinent celebrity examples to illustrate each step or phase. He explains well, without unnecessary repetition.
Jay Prichard's narration was even, clear, and very well paced. I will definitely be looking into his other work.
(a copy of the audio book was provided to me in exchange for an honest review)
- Angie Hickman