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"The only answer to success" seems to be IBMS, not contained in the book and something else on sale by Dr Coldwell.
I feel conned as I had to pay for a book just to listen to Dr Coldwell selling IBMS.
In my view, in order to sell IBMS, NLP is now dangerous and hypnosis may lead to multiple personality disorder?
Not much more than late night infomercials.
1 of 1 people found this review helpful
If you have ever read or listened to "Zig Ziglar" you will find out that the author took a lot of liberty and lifted Zig Ziglar's material. Some are actually copied word to word. Some incidents that were actually happened to Ziglar were told as if they were Author's own experiences (The girl in Air Plane story and how she exclaims looking at the cockpit). I see that as dishonesty.
Having said that there is some good information about the dendrites and how they work. Also expect a lot of promotion of his IBMS system. But the cons outweigh the pro's here . I will be returning this one.