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Even if you're not able to get all that excited about how Cushnir presents his info, which is a bit reminiscent of Stuart Smiley, or about the book title, which one could take to mean: if you just do this one thing then all your troubles will be solved, he is onto something here. Cushnir has come to understand a specific attribute of human nature and is presenting it here. Not only does his discovery work in accordance with empirical science data and with many recent discoveries in the field of Psychology, it just makes sense.
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