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Persuasion is more than just tactics and methods of social compliance. Understanding how we are persuaded opens the doorway to a deeper understanding of our automatic brain processes and biases. Expert persuaders tap into these processes and use them against us for their own benefit.
This book is a journey into these techniques. You will emerge from it smarter, more persuasive, and better equipped to defend yourself.
Customer ReviewsMost Helpful
By MANI on 07-08-16
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This book contain various persuasion techniques. Useful summary for identifying techniques , but for a Product Manager developing product to persuade users. I was able to learn few techniques.
1 of 1 people found this review helpful