The Little Book of Persuasion

  • by Sia Mohajer
  • Narrated by Mike Norgaard
  • 2 hrs and 27 mins
  • Unabridged Audiobook

Publisher's Summary

Every day we engage in psychological battle to persuade others or be persuaded by them. The history of persuasion dates back to the Ancient Greeks, who valued rhetoric as an essential skill. Times have changed and rhetoric has lost its place as a fundamental skill of reasoning and logic. This leaves us open and unarmed against skilled persuaders.
Persuasion is more than just tactics and methods of social compliance. Understanding how we are persuaded opens the doorway to a deeper understanding of our automatic brain processes and biases. Expert persuaders tap into these processes and use them against us for their own benefit.
This book is a journey into these techniques. You will emerge from it smarter, more persuasive, and better equipped to defend yourself.


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Customer Reviews

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Any additional comments?

This book contain various persuasion techniques. Useful summary for identifying techniques , but for a Product Manager developing product to persuade users. I was able to learn few techniques.

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- mani

Too basic

I think almost anyone these days already knows all this stuff unless you live in a cave. Its too basic...
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- Gambit

Book Details

  • Release Date: 06-16-2016
  • Publisher: Siavash Mohajer Va Pesaran