The Gentle Art of Persuasion

  • by Tom Hopkins
  • Narrated by Tom Hopkins
  • 4 hrs and 12 mins
  • Speech

Publisher's Summary

How often do you find yourself feeling unsuccessful getting your point across? Did you know that up to 98 percent of your success in life depends on your success in conversations?
With this twelve-session audio and workbook program, you will learn the basic persuasion skills needed to help others achieve more in their lives, sell your values to your children, and move products.
Session titles include:

The Power of Persuasion
How to Control with Questions
Reflexive Questions
Persuasion Begins with Contact
Qualifying
Guidelines for a Persuasive Presentation
Test Persuaders
Learning to Love Objections
The Anatomy of Persuasion
Getting the Final Decision
Overcoming Failure and Rejection
Goal Setting and Maintaining a Champion Attitude
This program was designed to help you feel more in control of the situations you face every day.

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Customer Reviews

Most Helpful

Great review of the Art of Selling

Would you try another book from Tom Hopkins and/or Tom Hopkins?

Good fundamental selling skills, basically this is the same book as the "Art of selling" that Tom write 20 years ago - the principles are still solid. I'm a little disappointed that the word "selling/sales" by its omission became a dirty word. Still, I learned how to sell 20 years ago listening to his principles and it's a great refresher.


What do you think your next listen will be?

The compound effect


What does Tom Hopkins bring to the story that you wouldn’t experience if you just read the book?

Great narrative


Did The Gentle Art of Persuasion inspire you to do anything?

Just GOYA


Any additional comments?

I liked his singing

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- Elena Merchand

Too Manipulative for Me

in the book cover, you see that the author is not making a natural smile, and the tone of this book struck me the same way. Although caveats are given about helping people and not abusing these techniques, most of them are manipulative tricks. Plus I really didn't care for the slick encouragements given. I felt this author's speaking tone was performing / selling rather than speaking forthrightly. Some good insights remain, but much of it I'd heard before, and there was too much that I could never use myself, car salesman stuff. I prefer a more genuine dialogue in sales. I can still make my case fluently without losing nuance.
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- Johnny Monsarrat "Johnny Monsarrat"

Book Details

  • Release Date: 04-03-2015
  • Publisher: Made for Success, Inc. and Blackstone Audio, Inc.