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Publisher's Summary

What if there really was a Fear Factory? What if there was actually a company whose business it was to manufacture fear? What would their mission statement be? How would they go about marketing their product to the consumer? Who would their competition be? And where would they set up operation?
It's a rainy Seattle morning and account executive Steven Traynor is on his way to the most important business meeting of his life. But as the elevator ascends toward the client's office on the 14th floor of the Fearn Tower office building, Steven's life is about to change forever. In this audiobook, you will learn...


The only fears that come as "standard equipment" at birth
How fears are manufactured, bought, and "sold" at the Fear Factory
To identify the "triggering events" that cause fears
How to desensitize yourself to the things you fear
Ways to turn fear into the fuel needed to accomplish goals
Why you must do something everyday that scares you!
And how to put the Fear Factory out of business forever!
The lessons that Steven learns on his wild journey through the Fear Factory are going to have a profound impact on his life. Will it do the same for you? Come in and take a tour for yourself!
©2014 Richard Fenton and Andrea Waltz (P)2010 Richard Fenton
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Customer Reviews

Most Helpful
5 out of 5 stars
By Theophilus O. Emmanuel on 10-28-15

A Must Hear (or a MUST LISTEN TO)

What made the experience of listening to The Fear Factory the most enjoyable?

This is the 2nd book by Richard Fenton and Andrea Waltz I've purchased within the past 30 days, I believe, and it's worth EVERY penny!I can't wait for my teenage daughter to come home from boarding school and immerse her in this material!

What was one of the most memorable moments of The Fear Factory?

When we learn that we are all born with only THREE "Factory-Installed" fears - Fear of loud noises, fear of falling and fear of abandonment (I think).ALL other fears are acquired i.e. PURCHASED!

Which scene was your favorite?

Paradoxically learning the purpose of life and living from the head Fear Master himself!

If you were to make a film of this book, what would the tag line be?

Face Your Fear

Any additional comments?

Highly recommended! No. Scratch that! EXTREMELY HIGHLY RECOMMENDED!! Honestly, I can't recommend this enough. Now to get ALL members of my team to read/hear this.

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1 of 1 people found this review helpful

4 out of 5 stars
By ANTONIO TAM on 05-07-15

Dark side of the force

The book provides good suggestion about how to live with fear. Turn us back from the dark side of the force. (Sounds like a Jedi)

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By cmj123 on 12-05-16

A lot of our fears are self manufactured

I really enjoyed listening to The Fear Factory because of its profoundness, insight, and illustration of fear. Fear can be in itself a very daunting, ugly, and depressing topic. However, this book highlights we can positively overcome our fears by facing our fears.

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5 out of 5 stars
By Amazon Customer on 08-02-16

Mind bending insight.

The allegory paled a few times but message struck home. Would recommend to anyone struggling with inaction and fear.

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