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Publisher's Summary

From the author of the number-one New York Times and number-one audio bestseller The Millionaire Messenger, an electrifying and inspiring work that provides the keys to motivating yourself to satisfy your highest, most essential creative and intellectual needs.
In the hyper-connected, hyper-digitized world in which we are living, the time has come to revise Abraham Maslow's classic "hierarchy of needs" a pyramid of human drives that places the basic needs of safety and sustenance at the bottom. Burchard, a world-renowned motivational speaker and best-selling author, makes a compelling case that it's time for an entirely new approach to understanding what drives human ambition and achievement today; it's time to change the conversation about what it takes to succeed and feel alive and fulfilled in a stressful, chaotic, distracted world.
In The Charge: Activating the 10 Human Drives that Make You Feel Alive, Burchard, using pioneering studies from the fields of positive psychology and neuroscience, as well as great stories from his own experience, identifies the ten simple drives of human emotion and happiness: Control, Competence, Congruence, Caring, Connection, Change, Challenge, Creative expression, Contribution, and Consciousness. The Charge provides the keys to understanding and activating these drives in clear and concrete ways that will inspire and help everyone find the one thing we all are searching for: more life in our lives.
©2012 The Burchard Group, LLC (P)2012 Simon & Schuster
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Critic Reviews

"The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it's our internal charge that helps us meet life's challenges with joy and courage. I love this book." (Paulo Coelho, New York Times bestselling author of The Alchemist)
“There hasn't been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and after reading this book you’ll find a new internal charge that’s stronger and more energized than you ever imagined possible.” (Jack Canfield, Co-author of the Chicken Soup for the Soul series and author of The Success Principles)
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Customer Reviews

Most Helpful

By Pamela on 01-06-16

Good info ?

Good info, if not completely new...
I appreciate the intent of this book BUT
it lost me with the less than inspiring presentation. I think he should hire a professional narrator. He sounds like an infomercial speaker the whole time, trying so hard to relate to the audience, but sounding plastic. Ugh! He needs to work on learning to speak naturally. Just TALK to people. Stop performing. Huge turn off.

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16 of 17 people found this review helpful


By Engineer on 10-23-15

Good but a bit fictitious

Interesting perspectives but a bit to "diary" like and to much religion related discussions. Great book though, thanks!

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7 of 7 people found this review helpful

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Customer Reviews

Most Helpful

By C.M. Grogan on 03-18-13

the charge

not a brilliant book. it is a stephen r covey rip-off. read the seven habits of highly effective people instead. author who reads his own book comes over as very conceited.

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4 of 28 people found this review helpful

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Customer Reviews

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By MRS MICHELE E ALEXANDER on 10-28-14

CHARRRRRRGE!!!!!!!!

Really loved this book. Good practical ideas and some very thought provoking topics and questions to ask yourself. Definitely a go to and dip in book for reference.

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2 of 2 people found this review helpful


By Bridget on 11-09-15

Brendon is the best!

I love everything I hear from Brendon and The Charge is a great expression of his knowledge, experience and therefore his wisdom to us. I love hearing his story. He's truly inspiring and all heart in his motivation for impacting others and making a positive difference in the world. I highly recommend listening. I even took notes.

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1 of 1 people found this review helpful

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