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Publisher's Summary

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to:

Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
Present: Produce remarkable explanations with visuals and media.
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
©2012 Lee LeFever (P)2014 Gildan Media LLC
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Customer Reviews

Most Helpful
2 out of 5 stars
By Amazon Customer on 03-22-16

Very Good Ideas, Very poor example.

Any additional comments?

I'll make this simple. The book had good content value and the tips are easy to apply. Nonetheless the author clearly lacks the ability to follow its own advice. The book is terribly boring, the explanations are convoluted to the point a feel that the book could have 1/5th of the size.

I am glad the author chosen Tim as the narrator, because sometimes he was the only thing going for the book.

To conclude: follow what the author says, but not what he does.

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2 of 2 people found this review helpful

3 out of 5 stars
By deatoned on 03-14-18

narrator reads like slightly less human HAL3000

Book itself seems alright, but the reader makes it a struggle to listen. Wouldn't recommend.

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