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Publisher's Summary

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements:


Focus: Begin with your end goal in mind.
Relationships: Build stimulating relationships and ideas will follow.
Energy: Manage it as your most valuable resource.
Stimuli: Structure the right "inputs" to maximize creative output.
Hours: Focus on effectiveness, not efficiency.
This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.
©2011 Todd Henry (P)2011 Gildan Media Corp
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Critic Reviews

"The gift of creative insight is not to be squandered! Todd Henry has assembled a guide that will enrich your creative pursuits. Don't dream without it." (Scott Belsky, CEO, Behance, and Author of Making Ideas Happen)
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Customer Reviews

Most Helpful

By Oliver Nielsen on 10-05-13

If you aren't busy, this book will make ya!

Would you recommend this book to a friend? Why or why not?

Both yes and no. It's okay, but the author goes on a sheer rampage of things you have to do. You should spend 20 minutes on this every day, spend 30 minutes on that, and 10 minutes on this and 20 minutes on that. And, you should make this list and that list, and then another list, and brainstorm and think about and generate ideas and on and on and on and on.<br/><br/>I got really stressed listening to all his suggestions. Everyone can be creative. What everyone can't, is be consistently productive while being creative, as a creative professional.<br/><br/>I don't feel the book helps me much in that regard. Rather, it suggests how I can stress myself out writing a gazillion notes and do a multitude of exercises.

Has The Accidental Creative turned you off from other books in this genre?

Not really.

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17 of 19 people found this review helpful


By H. de Gyor on 02-02-12

Becoming and maintaining the Accidental Creative

Would you recommend this audiobook to a friend? If so, why?

Yes. I have been listening to Todd Henry's excellent podcasts The Accidental Creative for over year. This book has some very helpful hints to generating creative ideas on a regular basis and optimal ways to managing your work/life balance.

What was one of the most memorable moments of The Accidental Creative?

There are some nice real world stories that illustrate his points about his kids and people Todd has met.

What about Todd Henry’s performance did you like?

Since Todd is the voice behind his podcast series I knew his audio book would be a be a good listen, easy to understand and gives good advise in managing things.

Any additional comments?

Listen to this audio book and the podcast series The Accidental Creative as well.

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5 of 5 people found this review helpful

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