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Publisher's Summary

Are You as Assertive as You Need to Be in Today's Business Environment?
Have you ever walked away from a conversation full of doubts and insecurities? Do you feel as if you've lost a little ground after every staff meeting?
Most of us are either too passive or too aggressive in our business lives, and we end up never getting the support, recognition, or respect that we so desire. But this solution-packed program is about to change all that.
Seventy years ago, when the legendary Dale Carnegie taught millions of people how to win friends and influence people, he inspired an interpersonal revolution. In The 5 Essential People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts, his legacy continues into the 21st century.
The business leaders and trainers from Dale Carnegie Training® have discovered that applying appropriate assertiveness to all your interactions is the most effective approach to creating a successful and prosperous career. Once you know and can readily employ these powerful skills, you will be well on your way to new levels of professional and personal achievement.
Whatever you've been wishing for - more respect from your peers and supervisors, more money in your paycheck, better performance from your team - you will see nothing short of a transformation once you put these five essential skills to work for you.
©2004 Dale Carnegie Training (P)2004 Nightingale-Conant
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Customer Reviews

Most Helpful
5 out of 5 stars
By Orange Monkey on 08-14-16

Assertive - Yet Not Aggressive, as a WOMAN

Any additional comments?

I almost didn't get this book because of some of the negative reviews. As I have read, listened to and enjoyed How to Win Friends and Influence People several times since a teenager - I figured this book wouldn't seem to offer any additional value.

THAT IS PLAINLY NOT TRUE! - at least not for me.

I have honestly never, ever heard such a CLEAR and pragmatic discussion on the question of effective assertiveness. Perhaps that is because of where I'm currently in my life, and what I've learned this far. I was 'ready' for it.

Effective assertiveness - is MY main issue, and I think that's a more common issue for women than we might think.

I believe in the responsibility of speaking up, especially when I'm speaking up on someone else's behalf, or simply for what's been agreed upon, what has been promised and so on. I think I'm being constructively ASSERTIVE, yet I'm probably often coming off as AGGRESSIVE.

And then I realize that that's how I come across - so I apologize, and back off.

This book taught me I can stick to my assertiveness, the WHAT, and simply 're-designing' the HOW. I have a very hard time being 'fake'; that is saying stuff I don't mean, so these tips are very pragmatic and useful, in staying assertiveness, yet in a way that make people perceive it as assertiveness, and not aggressiveness.

We, as humans, have stricter rules for how women can behave, especially when it comes to assertiveness. The balance is more narrow. We are easily judged as aggressive, 'bitch' when behaving in a way that would not just be accepted from a man, but even admired.

No point in complaining about that.

Simply learn to play by the rules, so you truly can contribute with everything you can, and enjoy the freedom to speak your mind in order to be a valuable contributor. Keep up your listening skills, admit mistakes, be flexible - AND learn to be ASSERTIVE in an EFFECTIVE way - and there is no limit.


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18 of 18 people found this review helpful

5 out of 5 stars
By Erick on 03-04-18

Great Book Great Insights

This is one of the best books on people skills I have come across. Straight to the point with practical examples

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Customer Reviews

Most Helpful
3 out of 5 stars
By Juan Fandino on 10-11-16

More of the same

Even though it is easy to listen to, it is just a slight variation of "How to win friends and influence people".
Would not recomend spending time on this book, only on the other one mentioned if you hadn't read it yet.

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4 of 4 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Andrew on 08-10-16

Not bad

Hard to listen to occasionally. Content was good but the speed and vocabulary was too fast /detailed at times

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