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There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.
266 of 286 people found this review helpful
I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.
This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.
I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.
I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.
This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.
I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.
Hope this helps someone.
582 of 629 people found this review helpful
What would have made The TenX Rule better?
I felt shouted at by the author (who also narrates this audio book). There was a lot of theory and not much real, practical help... other than do everything ten times more, longer, etc than others. It's the statement that begins to grate within 30 minutes... just do everything ten times greater than previously and expect everything to take ten times longer and the challenges to be ten times greater. I kept listening, despite it getting harder and harder and finally gave up part way through the second CD. There was nothing new in this audio book for me.
What character would you cut from The TenX Rule?
I would have preferred a less 'shouty' narrator and someone who spoke at less than a breakneck speed.
41 of 44 people found this review helpful
Repetitive and not very insightful. Delivery was not an easy listen, with an aggressive and egotistical tone... "You wanna succeed, just work hard", "Work hard if you wanna succeed", "success comes from working hard".
47 of 52 people found this review helpful
I can tell he is passionate but ironically offers little actionable advice. very Americanised self-help
12 of 15 people found this review helpful
Hold on, this book is flat out from start to end. The narrator brings energy in buckets, challenges everything and left me with a warm afterglow and a powerful feeling that more is possible. I'm all in.
4 of 5 people found this review helpful