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Publisher's Summary

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule , you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:

Reach goals that you previously thought were impossible
Correctly set goals and guarantee their achievement
Create unprecedented levels of happiness and satisfaction in every area of your life
Use fear as fuel to move you into action
Get everything you want and never have to settle
Dominate your competition and become a role model for success
©2011 Grant Cardone (P)2011 Gildan Media Corp
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Customer Reviews

Most Helpful
5 out of 5 stars
By ToddS on 09-19-13

Not what I expected, and very happy it's not.

I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.

This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.

I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.

I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.

This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.

I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.

Hope this helps someone.

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702 of 753 people found this review helpful

3 out of 5 stars
By A. Yoshida on 04-06-16

Set massive goals and take massive actions

There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.

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380 of 408 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By Brenda on 08-18-13

A poor version of Tony Robbins

What would have made The TenX Rule better?

I felt shouted at by the author (who also narrates this audio book). There was a lot of theory and not much real, practical help... other than do everything ten times more, longer, etc than others. It's the statement that begins to grate within 30 minutes... just do everything ten times greater than previously and expect everything to take ten times longer and the challenges to be ten times greater. I kept listening, despite it getting harder and harder and finally gave up part way through the second CD. There was nothing new in this audio book for me.

What character would you cut from The TenX Rule?

I would have preferred a less 'shouty' narrator and someone who spoke at less than a breakneck speed.

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49 of 53 people found this review helpful

1 out of 5 stars
By Matt on 02-21-16

dont bother

Repetitive and not very insightful. Delivery was not an easy listen, with an aggressive and egotistical tone... "You wanna succeed, just work hard", "Work hard if you wanna succeed", "success comes from working hard".

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55 of 62 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Allan on 02-08-16

too vague and generic

I can tell he is passionate but ironically offers little actionable advice. very Americanised self-help

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15 of 19 people found this review helpful

5 out of 5 stars
By Simon on 09-10-15

White knuckles, awesome

Hold on, this book is flat out from start to end. The narrator brings energy in buckets, challenges everything and left me with a warm afterglow and a powerful feeling that more is possible. I'm all in.

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4 of 5 people found this review helpful

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