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Publisher's Summary

Your students aren't reading. They aren't engaged in class. Getting them to talk is like pulling teeth.
Whatever the situation, your reality is not meeting your expectations. Change is needed. But who's got the time?
Or maybe you're just starting out, and you want to get it right the first time.
If so, Teaching College: The Ultimate Guide to Lecturing, Presenting, and Engaging Students is the blueprint. Written for the early career college professor, this easy-to-implement college instruction guide teaches you to:

Think like advertisers to understand your target audience - your students
Adopt the active learning approach of the best K-12 teachers
Write a syllabus that gets noticed and read
Develop lessons that stimulate deep engagement
Create slide presentations that students can digest
Take charge of your college classroom management
Get students to do the readings, participate more, and care about your course

Secrets like "focusing on students, not content" and building a "customer" profile of the class will change the way you teach. The author, Dr. Norman Eng, argues that much of these approaches and techniques have been effectively used in marketing and K-12 education, two industries that could greatly improve how college instructors teach.
Find out how to hack the world of higher education instruction and have your course become the standard by which all other courses will be measured against. Whether you are an adjunct, a lecturer, an assistant professor, or even a graduate assistant, effective teaching is within your grasp.
©2017 Norman Eng (P)2017 Norman Eng
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Customer Reviews

Most Helpful
4 out of 5 stars
By Kingsley on 05-04-17

Treating adults as teens and children

Anyone who has gone to university has likely sat through some really bad lectures. Dense slides. Too much content. Hour or more of the lecturer talking, with no interaction. Poor structure. Teaching at a level beyond the audience.

Norman Eng has put his many years of experience teaching into this books, giving great guidance as to how to improve lectures and teaching in general, and to avoid giving the bad lectures. Eng shows studies that prove that much of what if taught in long lectures is lost – with attention spans disappearing after 20 minutes at most. He then presents ways to avoid this.

While simplify the content of the book down really doesn’t do it justice, the book can be boiled down to (it you really had to) two main concepts: “know your audience” and “teach like you would for K-12 students”. For kids and teens teaching is interactive, engaging, varied and usually done in short bursts broken up by activities. And yet once you are out of university we are suddenly expecting students (who might only be 1 year different to a high school kid) to sit through and hour plus of talking and pick up everything that is said. The “knowing your audience” is about pitching it to their level, explaining it in ways that are relevant and making sure that the students are engaged rather than seeing it as abstract concepts.

While I am not a university lecturer, I have done some lecturing previously and regularly do presentations at work. And the content of this book is useful there, beyond the scope of just “teaching college”.

The book also has an “about the author” right up front, explaining his history and experience. I really appreciated this as it told me where Engwas coming from and why what he taught in the book would be trustworthy.

The narration by Joseph Brookhouse is good. Clear, crisp, well-paced. He does a good work covering the topics and conveying the information within. No glaring issues at all with the narration or audio production.

The book also gives you access to a lot of additional supporting materials as Eng's website:

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4 of 4 people found this review helpful

5 out of 5 stars
By John S on 08-08-18

Very practical and helpful

I've been a college professor at the university level for 16 years, and am always looking for resources to improve my teaching, better reach my students, and help them retain material in creative, practical ways. This book was very helpful for all those reasons, and more. I plan to go through the audio book multiple times and make a list of the many suggested teaching techniques Eng covers.

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1 of 1 people found this review helpful

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