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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
©2010 Chip Heath (P)2010 Random House
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Customer Reviews

Most Helpful

By Jeremy on 02-24-10

Even Better Than Made to Stick

Being a left brained artistic type, i'm naturally resistant to these sort of goal oriented psychology books. However, In an effort to challenge my beliefs, i've been reading several of them lately, and this is by far the best. I was a big fan of their last book Made to Stick and actually just read it for the third time. That book seemed a bit derivative of Malcolm Gladwell's The Tipping Point on my first listen, but i've since gone back to Made To Stick more than most any other book I own. Mostly because of all the practical, real world applications of interesting scientific experiments. Having just finished Switch, i'm impressed with how much they've outdone themselves. I didn't want to stop listening. There's almost no filler in the whole 8 hours.

I wasn't sure there'd be much practical use to a book about 'change,' but i couldn't have been more wrong. They reference several books i happen to have read recently, and i realized change is at the center of all of them, and Switch is the perfect synthesis of all their ideas. I would highly recommend this book to anyone who's read The Happiness Hypothesis, The Now Habit, James Hollis' books, or anything in the field of positive psychology. If you haven't read those books, save your money and just get Switch.

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82 of 85 people found this review helpful

By Ricardo on 07-19-10

Terrible narrator, wrong book for audio

This is a very good book for someone who's not familiar with the related literature (Dan Ariely, Helen Langer, Malcolm Gladwell, Jonathan Haidt). Even for those familiar with these authors, Switch may be a good read... except for the narrator. Imagine listening to a book read by one of those automated call services. The narration is just about as bad. It seems as if the narrator was asked to read each individual sentence in isolation, and then those sentences were stitched together. The result is pretty bad as one cannot rely on the intonation patterns of the speaker to decipher if he's still talking about the same theme or has switched to a new one. The narration also continuously makes reference to paragraph or subheading number, which for an audio book is useless. The result is tragic, as the book has a lot of interesting material. My suggestion would be to read the actual book or wait for the publisher to release a new version of the audio, which I would not be surprised to see given the number of complaints that the narration has received.

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54 of 57 people found this review helpful

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