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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
©2010 Chip Heath (P)2010 Random House
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jeremy on 02-24-10

Even Better Than Made to Stick

Being a left brained artistic type, i'm naturally resistant to these sort of goal oriented psychology books. However, In an effort to challenge my beliefs, i've been reading several of them lately, and this is by far the best. I was a big fan of their last book Made to Stick and actually just read it for the third time. That book seemed a bit derivative of Malcolm Gladwell's The Tipping Point on my first listen, but i've since gone back to Made To Stick more than most any other book I own. Mostly because of all the practical, real world applications of interesting scientific experiments. Having just finished Switch, i'm impressed with how much they've outdone themselves. I didn't want to stop listening. There's almost no filler in the whole 8 hours.

I wasn't sure there'd be much practical use to a book about 'change,' but i couldn't have been more wrong. They reference several books i happen to have read recently, and i realized change is at the center of all of them, and Switch is the perfect synthesis of all their ideas. I would highly recommend this book to anyone who's read The Happiness Hypothesis, The Now Habit, James Hollis' books, or anything in the field of positive psychology. If you haven't read those books, save your money and just get Switch.

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83 of 87 people found this review helpful

4 out of 5 stars
By Sarah L on 02-28-10

Great book, not great audiobook

This is one of the most approachable and pragmatic books I've come across on behavioral change. Good examples, concrete, step by step. There is a lot to learn here, that pretty much anyone can find value in.

Audio quality is not so great, there are some weird jumps and pauses. The audio side feels several years behind the times, which is a shame because the content is really great.

The book has a number of downloads on the authors' website, but they should be referenced & provided here. The content of the book makes you want to have something to refer to, not just listen to the words.

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52 of 55 people found this review helpful

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