In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:
Distill details and data into big ideas
Deliver meaning to audiences
Use storytelling to captivate and educate
Humanize content to make complicated ideas more tangible
Layer harder ideas on top of easier ideas
Strip away complex language, jargon, and acronyms
Use analogies to explain unfamiliar areas; Master new digital modes of expression
Enhanced with a wealth of examples - from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology - this one-of-a-kind audiobook reveals how to make the complex comprehensible, and the dry deeply compelling.
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Painful pacing and out of date.
People who love motivational posters might love this book, but they'll definitely get bored along the way. The author starts with a primer on "multimedia" - as if that would be necessary post the 1990s - and the level of repeated information is staggering.
Performance accentuated poor pacing in the book. I'm not sure the reader connected well with the source material, but I can hardly blame him.
The author. His presentation gets in the way of the clear, concise message advertised by the book title.
I hate not finishing audiobooks and would like to thank the programmers of the Audible app for the ability to adjust playback speed..!
- Todd Algren
about to start a masters in communication program
already listened twice. and yes - ill listen to it again.
provides a great history of how things were done so you can get some insights into why people are still doing things they used to do. it also gives some ideas how we can maybe stop people from continuing to approach communications in that old fashioned out dated wrong way. The book is nice enough to explain things in a way that maybe everyone can understand
- beth and chris "Beth reads books. She holds them in her hand and she turns the pages and reads the words. I download, plug in, and listen."