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This book helps you learn the art and skill of conversation and persuasion through attentiveness to, and consideration of others. and This is not a story that you listen to once and get rid of it. It is a reference manual that you will be able to use and refer to for years to come.
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1. Awesome summary! This book outlines examples of tricks used to persuade you to buy or think a particular way. The tricks are taken from real life examples, frequently backed up by summaries of more scientific trials.