Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our "third job", the unnoticed work we do without pay for some of the biggest corporations in our country.They show the hidden connections between extreme sports, chocolate chip cookies, Linux software, and the "surplus complexity" in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.
In their earlier work, the Tofflers coined the word "prosumer" for people who consume what they themselves produce. In Revolutionary Wealth, they expand the concept to reveal how many of our activities, whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council, or even "mashing" music, pump "free lunch" from the "hidden" non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides listeners with powerful new tools for thinking about, and preparing for, their future.
©2006 Alvin Toffler and Heidi Toffler; (P)2006 Books on Tape