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This would be a great and quick overview for someone just venturing into copy writing. It talks more about the different WAYS to use copy writing rather than the HOWS so I thought the title was a bit misleading. However, even as an average copy writer myself I can say that I, in fact walked away with a few more pointers under my belt that I didn't already have from reading this book.
8 of 8 people found this review helpful
This has been a great, how to approach copywriting. Well done, Id say it is aimed more for beginners.. but that is me so...I enjoyed it.