Regular price: $6.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $6.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Remember! When you were small and saw your friend flaunting a new bicycle at school, your aspiration for a ride was mercilessly turned down propelling a jolt of anger in you. What did you do? You asked your father for a bicycle and he bluntly said no! We all have been through rejections throughout our life from bicycles to brides. May it be personal or professional convincing people is a major challenge we face on a day to day basis. If only we knew how to persuade or convince people. Persuasion is science as much as art and could be learned and practiced. A constant learning process through trial and error could make its practiser master of this scientific art. In general persuasion refers to altering someone's mind; however it could also be in context of changing a person's belief, attitude or behavior.
©2017 Joe Miller (P)2017 Joe Miller
Show More Show Less

Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 07-06-18

Interesting

I had no idea about persuasion before. It was initially a bit tricky for me to digest the fact that you can actually "learn" to persuade people. But this book showcases a nice story and I'm "convinced"! The voice is a bit nasal, so I gave 4 star in performance, I would recommend a complete patient hearing.

Read More Hide me
3 out of 5 stars
By Josh Ellison on 05-02-18

extremely brief and on specific

unfortunately, although the subject matter is very interesting, the author does not include specific examples and does not illustrate the progression and development of a scenario in which of these tactics can be applied. this book is more structured like a list of philosophies.

Read More Hide me
See all Reviews