Remember! When you were small and saw your friend flaunting a new bicycle at school, your aspiration for a ride was mercilessly turned down propelling a jolt of anger in you. What did you do? You asked your father for a bicycle and he bluntly said no! We all have been through rejections throughout our life from bicycles to brides. May it be personal or professional convincing people is a major challenge we face on a day to day basis. If only we knew how to persuade or convince people. Persuasion is science as much as art and could be learned and practiced. A constant learning process through trial and error could make its practiser master of this scientific art. In general persuasion refers to altering someone's mind; however it could also be in context of changing a person's belief, attitude or behavior.