• by James Daugherty
  • Narrated by Tom Taverna
  • 2 hrs and 4 mins
  • Unabridged Audiobook

Publisher's Summary

Imagine how different your life would be if you could effortlessly persuade the people around you to get the most out of every situation.
You will never quite know how many opportunities you have missed by lacking the persuasive powers to truly get what you want out of life. Whether it's attaining more influence at work, or simply getting the kids to do the dishes. All too often people are left wanting, as they aren't equipped with the right psychological tactics to get these things done.
Not anymore.
James Daugherty is an intelligence expert & former CIA Spy who specializes in all forms of human behavior. But there's one communication trait which is critical to winning - persuasion. A spy would be highly ineffective without it.
However, he never realized quite how much his ability to persuade others, whilst working in the field as an American spy, would help everyday people in civilian life.
Imagine if you could effectively massage conversations in your favor, without manipulation or deception, to effortlessly bring people round to your way of thinking.
In this insightful and functional audiobook, Daugherty gives listeners a firsthand look into the trials and tribulations he dealt with in the field as a CIA operative.
This no nonsense guide reveals how to:

Better understand Cialdini's Six "Weapons" of Influence
Interpreting the classic human psychological motivators
What Aristotle can teach you about persuasion
The different types of persuasion techniques explained
The right way to use the "reverse psychology" principle
Spy tactics for high-pressure/stakes situations
Conversational strategies and personality traits to win over even the toughest adversary
Importance of small talk, greetings, and goodbyes in persuasion
Dealing with insults/arguments like a professional


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Customer Reviews

Most Helpful

A Keeper to Refer Back To

I work in sales so any material you can gather to help the cause is desirable. The author takes us through strategies that are logical and easily applied. The book holds your attention. I found it helpful. Some of the ideas I had heard before and some were new. Worth reading if you need to convince people and sell ideas or products. I had a lot of fun trying to get to some ways to go our of the ordinary, thank you.

This book is power house of simple and powerful techniques that we all, irrespective of our levels of education deploy in our lives. Go for it.
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- talithabenjamin

Love The Unique Names of the Techniques!

The author is obviously a research-geek (which he admits) because the book is based on persuasion research. He also adds in stories about his persuasion attempts, which made this an entertaining as well as practical read for me. This book will teach you how to sell your ideas. This book gives you 26 scientifically backed ways to improve your persuasion techniques in a non-technical way. These techniques are given and exampled in "real life" situations that make them feasible to use. Some books go into the psychological background, yet don't show you how they could be put into practice; thus being of no benefit to the reader.
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- Olivia

Book Details

  • Release Date: 08-22-2017
  • Publisher: James Daugherty