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Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.
©2008 Yale University Press (P)2008 Yale University Press
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Customer Reviews

Most Helpful
1 out of 5 stars
By p112 on 01-24-17

Narration made it impossible to get through

What disappointed you about Nudge?

I couldn't get through more than 10 minutes of this. I'd suggest a different narrator potentially. This one sounded a lot like an automated reading program/robot voice.I've consumed a few audiobooks, and I listen to a lot of podcasts regularly. This was the most difficult narration to listen to I've encountered.

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14 of 14 people found this review helpful

5 out of 5 stars
By Douglas C. Bates on 04-20-12

An Important New Concept: Libertarian Paternalism

I had the pleasure of being in the very first class Richard Thaler ever taught on Behavioral Decision Theory -- the topic that would make his career and would form the foundation for the novel ideas in "Nudge." I've been a junkie on this this topic ever since. It's a delight to see how Thaler has advanced knowledge in this field.

In this era of political polarity in the US, this is a most important book. Thaler presents proposals here that potentially both hard-core conservatives and liberals could both agree would be an improvement over the status quo. These days, that's almost impossible. Every member of Congress should read this book.

The central idea is what Thaler calls "libertarian paternalism." The idea slices through the dichotomy that individuals know best for themselves and that government knows best by establishing systems where individual freedom is not curtailed (a downside of the liberal agenda) but which direct people to better choices (a failure of the conservative agenda).

The ideas presented in Nudge are novel, and they are supported by substantial research in how people make decisions. This research show how mistaken traditional economic theory has been about how people make choices, and how employing a bit of psychology can make outcomes better for all.

The concepts in Nudge have implications beyond government.They apply to business and other areas, too. I sent my company's CFO a copy when he couldn't believe our employee's behavior about our 401k plan. Nudge has a section on how Ph.d. economists make bad 401k decisions. Our employees were the same.

If you're interested in improving how people make decisions, this is a must read.

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9 of 9 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By MS F on 07-30-16

Great book ruined

This is a really important book and should be, given its content, very engaging but it was ruined by awful, robotic reading. Hugely disappointing. This was my first book on here and if the others are read this badly then I'm not sure I will stay that long.

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2 of 2 people found this review helpful

2 out of 5 stars
By Lyn on 05-03-18

Basic info for beginners

I initially bought the book after reading that David Cameron had hired a team to help with Government Nudges. But to be honest, I found I already knew most of the information (hence the 2 stars).

So I would judge this for a beginner, someone that hasn't really read too many books on this type of subject.

The Author provides nice little stories to explain a point so 3 stars in that regard.

Having said all that, the Narrator seemed to be speed reading, at least twice I stopped to check if I had accidentally set the speed to 1.5x or 2x (I hadn't). There were no pauses between Chapters, and I had to check on multiple occasions whether I had moved onto a new chapter. In my personal opinion, I would not buy another book narrated by Robert Bair.

But you should always check for yourself by doing the sample, as I'm sure different people have different ideas of what an acceptable narrator should sound like. Although judging by the scores I'm not the only person who had a problem with the narration.

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Customer Reviews

Most Helpful
3 out of 5 stars
By Megan on 04-12-16

Very interesting concepts, but a bit long and detailed

I really enjoyed the overall concept of this book, and they have some really good examples. However chapters of this book were devoted to specific ideas in much detail.

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1 of 1 people found this review helpful

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