• by Richard H. Thaler, Cass R. Sunstein
  • Narrated by Sean Pratt
  • 10 hrs and 38 mins
  • Unabridged Audiobook

Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment. Thaler and Sunstein invite us to enter an alternative world, one that accepts that we are only human. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.


What the Critics Say

"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions." (The New York Times Magazine)


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Customer Reviews

Most Helpful

Beware: Vehicle for Getting Up on a Soap Box

The first 2/3 of the first half of this book were quite interesting and well presented. Presents psychological analysis of how people make decisions and how 'choice architects' can take advantage of these behaviors to 'nudge' you to make a decision. However, much to my displeasure, the book then becomes a soap box for 'libertarian' and liberal positions on global warming, health care and other issues. I felt like I was tricked (not nudged) into getting a book that I otherwise would never have bought. It seemed that the authors simply abandoned their more cerebral analysis of why people make decisions to present incomplete discussions of their personal several social issues. There is absolutely no balance to their discussions - made the book propoganda.
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- Stephen

How to improve health, wealth and happiness!

I highly recommend this audio book to anyone who is open to new thoughts and ideas and is interested in the principles of choice architecture. The authors put forth many low cost ideas that could result in major life improvements. I found it fascinating and very entertaining.
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- morton

Book Details

  • Release Date: 07-02-2008
  • Publisher: Gildan Media, LLC