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Publisher's Summary

Imagine what it would be like to be able to influence people. Not just to have them tolerate your ideas, but be really moved by them. What would it be like if you could easily get people on your side? What if you could turn every conflict in your favor, and easily get people to agree with you? Just think what this would mean for your career, your work, and your relationships.
How much more successful would you be if you had the power of persuasion? Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact. As with anything, knowledge is power. If you aren't using these tools to your advantage, then people are probably using them on you without you even knowing it! Stop being manipulated, and become a master of persuasion.
In this book you will learn:

How to bypass your target's critical factor and implant ideas in their mind covertly
How you can change even the most stubborn person's mind with subliminal thought control
The most effective psychological tactics for successful negotiation
Advanced persuasion techniques to influence groups of people

This book is highly actionable, with step-by-step exercises, to guide you on your journey of persuasive mastery. After listening to this book you will be able to:

Apply the incremental persuasion method to lead your target to the desired outcome with no resistance
Use the double bind strategy to control the outcome of your interactions - no matter what
Stimulate people's curiosity with a two-part technique that will get them hooked on what you are saying
Use the four factors of impulse to get people to respond to you immediately

©2016 Modern Psychology Publishing (P)2016 Modern Psychology Publishing
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Customer Reviews

Most Helpful

By Dorian Holmes on 03-01-17

not bad at all

Its worth the money... and would recommend it to a friend or anyone in sales...

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5 of 5 people found this review helpful

By Xaoszozos on 06-07-17


I am relatively new to NLP and this had very little information I didn't already know from 40 years of interacting with people. Other than certain terminology the only thing I learned was that I am more manipulative than I was aware of. 90% of this information will leave you saying "Well duh!"

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful

By Syliva on 06-01-17

Relatively good

A book for new sales people without much sale skills, more of the techniques covered are good but need to practice to make them less pushy.

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