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Publisher's Summary

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

Does food with a brand name really taste better?
Do you hate brussels sprouts because your mother did?
Does the size of your plate determine how hungry you feel?
How much would you eat if your soup bowl secretly refilled itself?
What does your favorite comfort food really say about you?
Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits.

How does packaging influence how much we eat?
Which movies make us eat faster?
How does music or the color of the room influence how much we eat?
How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat?
What are the real reasons most diets are doomed to fail?
And how can we use the "mindless margin" to lose instead of gain 10 to 20 pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine -- wherever you decide to satisfy your appetite.
©2006 Brian Wansink (P)2006 Random House, Inc.
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Critic Reviews

"Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss." (Booklist)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Thomas on 06-14-10

Highly recommended - changed my life

Not a diet, just plainly stated facts of scientific studies on why we over eat and how to lose weight without depriving yourself.

Entertaining and educational. I listen every couple months to remember how I lost the paunch.

I have steadily been losing 1 to 1-1/2 pounds per week. Too slow? 30 pounds in 5 months says it isn't.

If it doesn't work for you, you weren't listening.

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7 of 7 people found this review helpful

5 out of 5 stars
By Jennifer Walton on 07-24-09

Fascinating Listen

I thoroughly enjoyed "Mindless Eating". Unlike some other reviewers, I appreciated hearing the author's description of the processes, methods and motivations behind his research in addition to his very interesting findings. This is not a "diet book" per se (or I wouldn't have bought it): I liked it as an interesting window into culture and human nature with respect to something as basic as eating. The author's enthusiasm for his topic is apparent in his delivery, which I found most engaging. Highly recommended.

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5 of 6 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Grant on 11-17-13

Ignore diets, control environment to lose weight

Any additional comments?

Makes case that most weight loss/gain is based on a 20% diff in average cals - and that our mind/body picks up on environmental cues to make us overeat. As such, if we adapt the cues, we can manipulate our weight without feeling hungry, or miss out on anything.

Some points will be "common sense" - but that doesn't mean we act on the info. Other points are lightbulb ideas, and subtle. Really good.

NB. Is one of the recommended books of Ramit Sethi (google him), who studied behaviour change with BJ Fogg (google him).

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2 of 2 people found this review helpful

5 out of 5 stars
By Rob3063 on 03-29-16

Great book

Great insight into our thoughts behind our eating! recommended read for any mindless eater. A+

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