Make More Money with Your Product or Service is a step-by-step guide to making money from your products, services, and any books or programs you develop based on them. It includes much the same information as Make More Money from Your Book, with a focus on marketing products or services.
Part I deals with getting started. It covers:
Building other income sources from your product or service
Developing other products, services, and programs
Conducting a workshop or seminar
Putting on programs for local groups
Contacting the local press and building your portfolio
Contacting speakers bureaus and meeting planners
Publishing in multiple formats and popular platforms
Part II deals with creating an online sales campaign. It covers:
Using the squeeze page, sales page, and free gift approach
Creating compelling content
Getting paid with a payment platform
Building traffic with text and video ads
Installing WordPress on your squeeze page or website
Using Instabuilder or other sitebuilders
Part III deals with using blogs, podcasts, audiobooks, and videos.
Part IV deals with advertising, promotion, and the social media.
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