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Publisher's Summary

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication. You will learn:


The secret word that Harvard psychologists discovered is the key to unlocking human motivation
How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
What Dale Carnegie dubs "the sweetest sound in any language"
How one tiny word can instantly change someone's mind for the better
The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
How the infamous "But Eraser" works and why so many people mess it up
The REAL magic behind the word "thanks"
The seven words: Magic Word #1 - Because Magic Word #2 - "Name" Magic Word #3 - If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help

©2014 Tim David (P)2014 Gildan Media LLC
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Customer Reviews

Most Helpful

By Gerardo on 01-21-16

Very essential

If you have watched Barney the dinosaur, you know the magic words are "please" and 'Thank you". Tim David has expanded the list by adding 'yes', 'you', 'but' and a few others. True, these words are very powerful when used properly, but you don't need an entire book to explain them. Today, our time is our most valuable resource. I would have given this book five stars if he had condensed it to 30 minutes.

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14 of 15 people found this review helpful


By yoga4lovelisa on 04-13-16

a huge hit

I really enjoyed this book. I didn't really know what to expect, but the narrator and author was extremely entertaining. The analogies to Magic made it fun and applicable. There's many great leadership skills here and if you are a person who is a strong Communicator or wants to improve your communication skills this is definitely a must read.

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3 of 3 people found this review helpful

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